Good Morning Class,

In class today we worked on our Brand Statement Organizer, but first let's review a few vocabulary words we talked about last week.

We talked about the idea that we use some words in informal situations and some words in more formal situations.
Many words that are considered less formal come from the Anglo-Saxon heritage of English.
Words like "talk, walk, eat, and sleep" are all very natural words in English.
More formal words come from Latin and Greek.
The words on the left are used in less formal situations and the ones on the right are used in more formal situations:

need (v) => require
needs (n) => requirements

help (v) => assist
help (n) => assistance

ask about (v) => inquire
question (n) => inquiry

job => occupation

I'm here to ask about the job=>
I'm here to inquire about the position

In class we filled out the next section of the Brand Statement Organizer:

Brand Personality

honest, positive, and effective

candid, effective, and down-to-earth



Homework:

Answer these questions using your "Personality Scaling", "Passion", and "important to me & important to clients" worksheets

• What are the gaps between your current job/skills and what your clients want/needs
• Are there any opportunities or niches to fill?
• If so, list up a few of these opportunities
• Which of your top ten skills are most important to fill these gaps?
• Which of your personality traits or passions match these needs?

Good luck and see you next week!

Matthew

Hello Class,

We are nearing the end of our process to create our Personal Branding Statement (PBS).
I have uploaded the spreadsheet for you to fill in with the data we have been working on the past few months.

You can download the "Brand Statement Organizer" here.
(Click on the word "here" to follow the link!)

In class we worked on the first two parts together.
Next week in class, we will continue with the other parts.

Here are a few examples from the first two parts:

Field and/or Industry

Corporate education consulting and organizational Development focusing on organizational change management and career development

Corporate real estate leasing including, offices, apartments, and retail outlets

Target Audience

Top management of mid-sized companies who are dealing with specific challenges and realize that they need assistance

People who are looking for offices, apartments, or retail space

Homework:

Download the "Brand Statement Organizer" and fill in the first two spaces; Field and/or Industry & Target Audience.
Print it out, bring it to class, and we'll work on the other parts together.

See you soon,

Matthew

Good Morning Class,

This is the last real work session for creating our Personal Branding Statement.
You should have finished the following:

*List of what's important to you and your client
*One-on-one Focus group

We did a quick 15-question quiz to see how much we remembered from last lesson.
Try it for yourself and put your answers in a comment!

1. M
2. C
3. L
4. D
5. VII
6. IV
7. IX
8. XL
9. LXX
10. XIV
11. XXIX
12. CXXVII
13. CCCXXXIII
14. MM
15. MCMLXXIII
16. Try writing your birth year in roman numerals!

Now let's try a few shapes:
What do you call each of the following?

1. 3 sides
2. 6 sides
3. 5 sides
4. 4 sides, not a square
5. 8 sides
6. 10 sides

Homework:

Answer the following questions:

*What are the gaps between your current job and skills and your goal for your job or skill set
*Do these gaps allow for some sort of niche market?

Good Morning Class,

Here are a few more examples:

Important to only me
I want to feel as though I am growing through my work
To prioritize my tasks my self

Important only to my clients
Want to feel as though they have gotten above average cost-performance
Want to get more out of the training than they pay for
They want to squeeze every last thing they can get out of the training

Important to both

Want to see that the training positively influences sales/revenue for the company

Here are some additional English concepts that we learned:

Roman Numerals
Roman numerals can be seen on many clocks, in documents, and are even used for writing the year.

I = 1
II = 2
III = 3
IV = 4
V = 5
VI = 6

As you can see from the pattern, smaller numbers on the left are subtracted while ones on the right are added.

X = 10
L = 50
C = 100
D = 500
M =1000

For example XLII would be 42.
Ten is subtracted from fifty plus 2.

Try a few examples yourself and write your answers as a comment!

1. LXX
2. MCM
3. CDXLIV
4. MCMLXXIII (Hint: My year of birth)
5. XCIX

Shapes
Also we talked about shapes as well:

A shape with three sides is a triangle (tri = 3 thus 3 angles)
A shape with four sides is a square or a rectangle
*All sides of a square are equal lengths
*Opposite sides of a rectangle are equal lengths
A shape with 5 sides is a pentagon (The US Military building is called the Pentagon and has five sides!)
A shape with 6 sides is called a hexagon
A shape with 7 sides is called a heptagon
A shape with 8 sides is called an octogon (Octopus, eight legs!)
A shape with 9 sides is called a nonagon
A shape with 10 sides is called a decagon

Homework:

Finish up list:
1. Areas that are important to both you and your client
2. Areas that are important to you, but not to your client
3. Areas that are important to your client, but not to you

AND

One-on-One Focus Group #3*Talk to 2-5 people from your field (colleague, client, boss, superior)*Talk to them about what you've written about your industry and job*Is it correct?

Idiom of the day:

"Give them an inch and they'll take a mile"

See you soon!

Matthew