In class today we worked on our Brand Statement Organizer, but first let's review a few vocabulary words we talked about last week.
We talked about the idea that we use some words in informal situations and some words in more formal situations.
Many words that are considered less formal come from the Anglo-Saxon heritage of English.
Words like "talk, walk, eat, and sleep" are all very natural words in English.
More formal words come from Latin and Greek.
The words on the left are used in less formal situations and the ones on the right are used in more formal situations:
need (v) => require
needs (n) => requirements
help (v) => assist
help (n) => assistance
ask about (v) => inquire
question (n) => inquiry
job => occupation
I'm here to ask about the job=>
I'm here to inquire about the position
In class we filled out the next section of the Brand Statement Organizer:
Brand Personality
honest, positive, and effective
candid, effective, and down-to-earth
Homework:
Answer these questions using your "Personality Scaling", "Passion", and "important to me & important to clients" worksheets
- What are the gaps between your current job/skills and what your clients want/needs
- Are there any opportunities or niches to fill?
- If so, list up a few of these opportunities
- Which of your top ten skills are most important to fill these gaps?
- Which of your personality traits or passions match these needs?
Good luck and see you next week!
Matthew
