Tuesday, March 20, 2007

Hello Class,

We are nearing the end of our process to create our Personal Branding Statement (PBS).
I have uploaded the spreadsheet for you to fill in with the data we have been working on the past few months.

You can download the "Brand Statement Organizer" here.
(Click on the word "here" to follow the link!)

In class we worked on the first two parts together.
Next week in class, we will continue with the other parts.

Here are a few examples from the first two parts:

Field and/or Industry

Corporate education consulting and organizational Development focusing on organizational change management and career development

Corporate real estate leasing including, offices, apartments, and retail outlets

Target Audience

Top management of mid-sized companies who are dealing with specific challenges and realize that they need assistance

People who are looking for offices, apartments, or retail space

Homework:

Download the "Brand Statement Organizer" and fill in the first two spaces; Field and/or Industry & Target Audience.
Print it out, bring it to class, and we'll work on the other parts together.

See you soon,

Matthew

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