Dear Class,

Our one-pointEnglish lesson for last Tuesday was:

Do you have any allergies?
Yes, I'm allergic to Japanese cedar.
I'm allergic to house dust and pollen.
No, I don't have any allergies.

In class we reviewed our homework from a few weeks ago.
We were supposed to take our list and break it up into three categories:

1. Areas that are important to both you and your client

2. Areas that are important to you, but not to your client

3. Areas that are important to your client, but not to you

Here are a few examples we reviewed in class:

Important to only me
Steadily increase the rental fees for office leasing
Create an environment where clients can improve the communication in their organization
Enable clients to help themselves ("Help me, help you"=> Jerry Macguire)

Important only to my clients
Clients want a fixed rental fee
Clients think that it's more important for individuals to change their way of thinking

Important to both
Long term rental agreements

Homework:

Please finish up writing the three categories listed above and...

One-on-One Focus Group #3
*Talk to 2-5 people from your field (colleague, client, boss, superior)
*Talk to them about what you've written about your industry and job
*Is it correct?
*What feedback and additional comments do they have?

Thanks again and see you soon!

Sincerely,

Matthew

Dear Class,

Today is February 20th, 2007.

Today we reviewed the Chart from last time and added more specific examples about our jobs in particular. (Please click on the word "chart" above!)

We are getting very close to the last step in our process to create our Personal Branding Statement.
Keep up the good work and continue writing!

Your homework:

One-on-One Focus Group #3
*Talk to 2-5 people from your field (colleague, client, boss, superior)
*Talk to them about what you've written about your industry and job
*Is it correct?
*What feedback and additional comments do they have?

Please keep reading your graded readers and studying on the Cerego Website!

Sincerely,

Matthew

Dear Class,

Today is February 13th, the day before Valentine's Day.
Have you bought chocolates for the ones you love?
In America there is no White Day, only Valentine's Day.
On Valentine's Day men and women give each other gifts.
Men usually give women flowers and chocolate and women often give men chocolate as well.

Last week we talked about what's important to us and our clients.
We added a few more examples to the chart:

*Please click on the link below:
CHART

*Next be more specific and write what's important for you in your position and what's important for your clients, internal and external

Homework:

Write the following:

1. Areas that are important to both you and your client

2. Areas that are important to you, but not to your client

3. Areas that are important to your client, but not to you

And ... Have a Happy Valentine's Day tomorrow!

Sincerely,

Matthew

P.S. We will be finishing up this process in the next couple of weeks, so please make sure that you have done the previous steps.

Good Morning Class,

Today we are talking about what is important to ourselves and what is important to our clients.
Sometimes what we want and what our clients want is the same and sometimes different.
For example, we want to provide high quality service to our clients and they want to receive high quality service from us.
In this case, what we want is the same.
We may want to visit our clients as much as possible, but our clients may only want to see us when it is necessary.
In this case, what we want and what our clients want is different.

Our homework was to make a list of what's important to us and compare that to what is important to our clients.
Let's look at a few examples:

CHART

The more specific, the better
The more, the merrier
The fewer, the better
The bigger, the better


Homework for next week:

Enjoy the three-day weekend and see you next Tuesday the 12th of February.

Sincerely,

Matthew